During this Sukkot, the Hausner Community is thankful for the over 30 years we have been educating Jewish youth and celebrating Jewish life with a strong commitment to both scholarship and Tikkun Olam.
To express our vision for the future, we have reimagined and redesigned a new Hausner brand identity to better communicate our joyful Jewish learning community and our students’ capacity to flourish in today’s world.
When our students and teachers come to school tomorrow they will be welcomed with refreshed colors, new imagery, and a revelatory identity that better expresses the Hausner experience.
Throughout the coming weeks, our community will be welcomed with these bright colors and the symbolic images of the sweetness of life, growth, eternal wonder, and learning. Using traditional Jewish symbolism in a vibrant playful way, we communicate the youth of our students and capacity for growth, joy, and enlightenment.
Jewish tradition teaches that the pomegranate is a symbol of righteousness, knowledge, and wisdom because it is said to have 613 seeds, each representing one of the 613 mitzvot of the Torah. It is also a symbol of fertility and love. One of the seven species associated with the land of Israel, the pomegranate is woven into the hem of the high priest vestment.
The Midrash singles out trees to represent the natural world, the work of the Creator. The Torah and its commandments are compared with a “tree of life.” In our illustration, the tree also doubles as a child growing and thriving.
Judaism compares leaves to people with an emphasis on a person’s relationship to community, which is symbolized by the tree in which the leaves are connected. We purposely included 18 leaves, as the number 18 stands for “chai” or “life.” Leaves may also represent the fragility and durability of human life. In our illustration, the leaves also represent seeds of the pomegranate.
Book imagery refers to the Torah, a sacred symbol containing the five books of Moses: Genesis, Exodus, Leviticus, Numbers, and Deuteronomy. It also displays our passion for learning, as we show a child reading.
Blue is the holiest color in Judaism.
It represents the sky and spirituality.
It also represents equilibrium, a midway between day and evening.
The color of ripe pomegranates.
Our majestic mascot, the Hausner Lion, will continue to embody our school’s spirit through teams and athletics as a sign of power, courage, strength, and protection.
What should I expect?
During the fall and winter, much of the former logo will be retired
throughout the school and replaced with our new logo and colors.
New images and guidelines for usage will be shared
with students, families, faculty, and alumni.
When can I buy updated gear and swag?
We will share links to our new official gear and swag store in late fall 2022.
Thoughts, questions, and comments?
On behalf of the staff, faculty, and board members who have worked
on the creation and design of this updated visual identity;
we’d love to know your initial thoughts or to be given the opportunity
to answer your questions.